Monthly Archives: October 2012

How to write my research objectives

Objectives must always be set after having formulated a good research question. After all, they are to explain the way in which such question is going to be answered. Objectives are usually headed by infinitive verbs such as:

  • To identify
  • To establish
  • To describe
  • To determine
  • To estimate
  • To develop
  • To compare
  • To analyse
  • To collect

Returning to the example given in the previous post about Unemployment in European Union and considering the two research questions posed: (1) What has been the unemployment rate in European Union over the last decade? and (2) Why have northern European countries registered a lower unemployment rate than southern countries?; the objectives could be as follow:

1º To compare the unemployment rate among all European countries.

2º To analyse the unemployment rate evolution from 2002 to 2012.

3º To identify the factors associated with high unemployment rates.

4º To develop an explanatory theory that associates unemployment rate with other indicators such as Growth Domestic Product (GDP).



Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoral. ESIC Editorial.

Saunders, Mark NK, et al. Research methods for business students , 5/e. Pearson Education India, 2011. Pearson.

How to turn your research idea into a research question

Once you find a research idea following the questions suggested in previous posts, it is time to turn such idea into a research question. Here are suggested a number of steps you may follow:

1º Identify what scope or organization your research involves. After identifying a sub-branch or area of knowledge you should choose an organization or scope you want to research on. Following the example given in the previous post about the microeconomic sub-branch “unemployment”, you might be interested in the unemployment in the European Union, or in the European Union and China. Maybe you just want to research on your city or region.

2º Formulate a general focus research question. The research question is likely to change over the rest of the research process but now you just need to formulate the question that flows from your research idea. Generally, these questions are headed by an interrogative particle such as what, why or how. Choosing one or another is not trivial. The questions headed by what like “what has been the evolution of  unemployment in the European Union over last decade?” are usually descriptive researches as they consist of a description of a number of collected data.

Some authors like Philip and Pugh (2005) refrain from consider descriptive research (called by them “intelligence gathering”) as properly research although it may form part of your research project. Actually, the answer of this question is commonly the first step in the research process.

Unemployment rates of EU members as of October...

What Philip and Pugh consider research properly is usually headed by the particle “why” (also how). An example of this second question would be: “why do European northern countries register a lower unemployment rate than southern countries?” These questions go beyond descriptive research and require analysis or, in other words, they look for “explanations, relationships, comparisons, predictions, generalizations”. Therefore, the why question part of your research could lead you to work at the theoretical level (you can visit this link to understand what exactly mean theoretical level.

In short, below you can see synthetically the three components of any research question:

Interrogative particle + research idea or sub-branch + scope or organization involved = RESEARCH QUESTION


What has been the unemployment rate in European Union throughout the last decade?

Why have northern European countries registered lower unemployment rate than southern countries?



Lewis, P., Saunders, M. N. K., & Thornhill, A. (2009). Research methods for business students Pearson.

Integrating your research’s idea within its discipline

Try to classify your research idea first into its discipline (Management or related ones), then its branch (let´s say human resources) and finally the precise aspect or sub-branch in which you are interested. Let´s say recruitment. This process was termed as “working up and narrowing down” by Jankowicz (2005:34-6) The Russian dolls illustrate it very well. Every doll is supposed to fit into the following bigger one as well as your idea into a more general area of knowledge. In this metaphor your idea is going to be the smallest one.

This process is crucial for three different reasons:

1. As a way to find a research idea. Perhaps you don´t have even any research idea, but at least you know that you have more preference for, let´s say economic discipline, so that you start reading some general journal on economics. Among all branches you identify within economics you find microeconomic the most interesting and, more specifically, unemployment. Your idea of research could well be “Unemployment in Europe”, here your idea goes!

2. To take a clear direction. The “russian doll process” or “working up and narrowing down” may be reversed. It is, from the most specific one to the most general. Imaging that you have clear you research idea. For example, and continuing with the previous example, imaging that you have clear that you want to research on “Unemployment in Europe” but you haven´t even think over which branch or discipline it drops into. So you must try to identify the immediate more general brach in which unemployment is included. As you can see in the material provided unemployment fits into microeconomic and more generally into economic, which is one of the branch of management science. This process is crucial if you want your research to take a clear direction and, on top of that, to make easier the literature revision and data collection. Searching literature using the keyword “unemployment” in Google, finding relevant information is going to be as difficult as looking for a needle in a haystack. But if you identify the discipline, in our example, economic, you may do a more effective search in a journal dealing with this specific branch, for example European Economic Review. Once in the journal, you can find interesting articles and papers searching by the keyword “unemployment”.

Activity “organizing research ideas by Management branches and sub-branches” by Ester

3. To match your idea with your career goals or the field you are more interested. Finally, integrating your research idea will help you to visualize whether it matches you career goals. In other words, if you want to focus your career in the management branch of finance, you should consider find a research idea that belongs to this branch (see What is a good research) Among other reasons, making a research according to your career, will contribute greatly to your specialization, which is a more and more important factor when looking for job today. And for sure, having a publication on your field of especialty will make you different among any other candidate in a recruitment process, specially when it is published in a recognised journal.


Becker, H. S. (2007). Writing for social scientists: How to start and finish your thesis, book, or article University of Chicago Press.

Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoral ESIC Editorial.

Lewis, P., Saunders, M. N. K., & Thornhill, A. (2009). Research methods for business students Pearson.

How to come up with a research idea

Below you will find a number of questions that may help you when generating research ideas:

1º What are your strengths and interest?. Think in previous subjects throughout your graduate. Is there any subject in which your grades have pointed out? Which one have you enjoyed most? Have you ever performed a remarkable work on a specific discipline or academic area?

2º Have you checked previous years research titles? Get inspired by previous years works. Ask your professor or supervisor for them.

3º Have you discussed your ideas with somebody? Remember how “post-it office” product was invented. The interaction with workmates was a key point. Get rid of your fears and shame and talk friends and classmates. It will be helpful to shape your idea and make it feasible. On top of that, in today´s social network society there are many professional and academic networks where you will find people willing to test your ideas.

4º Have you done a preliminary literature search? After discussing with mates, professor or in forum, you might also be suggested relevant literature. You can also have a look to some of the practitioner or academic journals such as the ones you can find in the right-side column. Look up possible books or reports in your library database. Review articles are of special interest for you since they usually contain a considered review of the state of knowledge in a particular area and suggestions of further research needs. One of them could be undertaken by you. On the other hand, books might not be up to date but by contrast offer a good overview of research that has been undertaken so far.

5º Are you up to date with media? Keeping up to date with items in the news can be a very rich source of ideas

Examples of research topics used for the second week activity in order to distinguish between applied and basic research

Brainstorming and relevance trees. It is best brainstorming with a group of people, although you can do it on your own. According to Moody (1988), you should first define your problem or sort of idea you are interested in and subsequently, ask for suggestions, relating to the problem.


Integrating your research´s idea within its discipline

10 essentials for a good research proposal

4 crucial things to bear in mind before undertaking your own research project

How to turn your research idea into a research question

How to write my research objectives


Reference list

Becker, H. S. (2007). Writing for social scientists: How to start and finish your thesis, book, or article University of Chicago Press.

Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoralESIC Editorial.

Castells, M. (1996). The rise of the network society (Vol. 1, No. 996, pp. 1-25). Oxford: Blackwell Publishers.
Moody, Paul E. Decision making: Proven methods for better decisions. New York: McGraw-Hill, 1983.

Saunders, M. N., Saunders, M., Lewis, P., & Thornhill, A. (2011). Research Methods For Business Students, 5/e. Pearson Education India.

How to write a good research proposal

1º Does it meet your institution requirements? Be sure of identifying your institution´s assessment criteria. You might develop a great research in the eyes of some journal or different institution, but if you really want to graduate or obtain a good grade, following your supervisor requirement might be crucial. For instance, some of them could emphasize the need of major theory framework, while others a more pragmatic approach. Though in many cases, the decision lies on the own students.

2º Is it linked to theory? In future posts we will emphasize the importance of linking your research to theory. So far, just take into account that regardless you are thinking of a more low-theoretical relevance research, a minimum theory makes the difference, but mainly because will allow you to meet the requirement that derives from the next question.

3º Does it provide fresh insights into the topic? In other words, to what extent your research provides new knowledge into your research topic. For this reason, having knowledge of the existing theory is crucial to know in what you may contribute.

4º Is the topic clearly stated? The research question and objectives must be formulated clearly, explaining, at the same time, which exactly insights your research contribute in.

5º Does it match you career goals? Doing your own research is doubtless a great opportunity to develop your particular area of interest, academic branch or industry sector or, in case you don´t even have it, a chance to find it.

6º Are you fascinated with it? A topic in which you are just vaguely interested will be an obstacle to do your best. What are your discipline or branch of interest?, what about your personal interests? What make you happy? (see also)

7º Is doable in the available time? Assure that your project is doable within the time provided by your instructor.

8º Is realistic in financial terms? As student, and unless you are provided with a considerable amount of funds, such methods as telephone survey are unaffordable while others like interviews or secondary data might be more appropriate.

9º Do you own the skills to do it? Or would you be able to acquire such skills in the time allowed by the course of study? It is desirable that you develop as many skills as you can throughout the course. However, be aware that some skills like those related to languages or very sophisticated software could be out of your capability in a short term.

10º Do you have access to data? It is likely to be the reason that makes many researchers reformulates some of the research objective throughout the research process. Not always the information required exists or has public access. Try to make a previous assessment of the access to data when formulating your research topic.


Becker, H. S. (2007). Writing for social scientists: How to start and finish your thesis, book, or article University of Chicago Press.

Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoral ESIC Editorial.

Lewis, P., Saunders, M. N. K., & Thornhill, A. (2009). Research methods for business students Pearson.

4 crucial things to bear in mind before undertaking your own research project

There are four things all researcher must bear in mind when formulating a research topic.

1º Being open to find unexpected things. In the 1960s 3M research scientist, Spence Silver, was trying to enhance the adhesive used in tapes. However, he discovered something quite different, since the resulting adhesive was not enough strong to stick tapes. Throughout the next five years he talked about his new adhesive to people working in the company. Later, a new 3M researcher was frustrated by how the scraps of paper he used as bookmarks kept falling out of his church choir hymn book and he realised that Silver´s invention could be a solution. Soon, after the concept was developed and market research undertaken, the wildly used office product Post-it was launched in 1980. Nowadays, it is rather difficult not find it in any office. As well as in this case, the results of your research might not match the initial objective, so that be open to unexpected things.

2º Discussing your idea with others. A success factor in the Silver´s invention was the fact of having talked about to people working in the company, what highlight the importance that interaction with others has in the research process. It is quite common that students do not talk openly about their research ideas. Sometimes for fear the ideas to be plagiarized, but in most of cases just for fear to make a fool of oneself. Both sentiments must be overcome and all researches, both veterans and beginners should have a few good friends willing to listen their ideas. This is actually crucial. Far from feeling shame of your ideas, a good critic might be crucial to make research ideas and topics consistent from the beginning of the research process. On top of that, in the rise of the so called network society (Manuel Castell, 2005) the transnational research groups are emerging from a wild range of academic and professional networks. It is very recommendable to take part of the existing debates in your interest field in such group or forum. You could also test the feasibility of your research idea. It will surprise you to what extent anonymous people are willing to devote you part of their time.

3º Sustaining your professional/academic and personal interest. The first stage in any research process is always the fact of “wishing to research” which may though be obvious; it is not hold by many students. You might be interested just on obtained your graduate, which is a completely respectable position. However, researching, as well as other life´s facets, doing something that really matters and which you are fascinated with is usually a key issue. Before engaging the research world, my recommendation is to be sure you really like it. Secondly, finding your sub-branch of interest is also important. Perhaps you are passionate about doing a research in management, but at the same time, you should concretize your field of interest like, for instance, accounting or human resources. Finally, many authors suggest that research on things that really matter you from a personal point of you might be another success factor. Your commitment is going to be higher and also, regardless whether your research results are valuable for academic or professional community, at least you will be contributing to a major knowledge of yourself or the people or things around you. This one could be a good question to find a research idea: What does really make you happy? Or in terms of the philosopher Punset, what is your element? (you might be interested on this post)

4º Being sure about what you are going to research. This reminds us of the quote made by the recognised Chinese philosopher Confucio (孔子): “the wind never blows in favour of those who do not know where to go”.  Uncertainty is likely a very common obstacle for developing a good research and it definitely starts at the beginning of the process. As mentioned above, testing your research ideas among colleges and friends is essential to discard those inconsistent ideas that like everyone else you might consider when formulating your research. And this difficulty is very well illustrated in a conversation between Alice with the Cheshire Cat in Alice´s Adventures in Wonderland (Carroll 1989:63-4) Here you have both the dialogue and the video of this scene:

“Would you tell me, please, which way I ought to walk from here?”

“That depends a good deal on where you want to get to”, said the Cat

“I don´t much care where”, said Alice.

“Then it doesn´t matter which way you walk”, said the Cat



Becker, H. S. (2007). Writing for social scientists: How to start and finish your thesis, book, or article University of Chicago Press.

Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoral ESIC Editorial.

Castells, M. (1996). The rise of the network society Blackwell Publishers Oxford.

Lewis, P., Saunders, M. N. K., & Thornhill, A. (2009). Research methods for business students Pearson.

Punset, E. (2007). The happiness trip Chelsea Green Publishing.

The nature of research

In our second week´s lecture we had the pleasure of welcome five new students. After a brief introduction of themself we went over a few reminders of the past class, such as the main course objective. Bear in mind: “Learning how to collect relevant information for your own research project”. And I emphasized the word “relevant“, because in the so called “Information society” with such search tool as Google, collecting information is frankly easy, but other thing is selecting the most suitable for your research (click here to know more about this semester´s objectives. Bellow you can see the second week lecture structure´s main points:

  1. How to distinguish between a true research & bogus research?
  2. Types of research
  3. What things make management and business research different?
  4. Stages of Research process

Taking into account the great presence that the word research has reached in today´s society in the radio, television or newspaper, as well as the fact that in many occasions it doesn´t refer to research in the true meaning of the word (remind: “finding out information in a systematic way”) distinguishing between a true and bogus research becomes crucial to collect data for our own research. And for doing that I purpose you to ask three main questions. A true research should fetch “Yes” in the bellow questions:

  • Is the only interest finding out information?
  • Has the information been collected and interpreted systematically?
  • Has the research a clear purpose?

For a better understanding we have applied these questions on a example of a research under the title of” “What people really think about public smoking?” As long as a tobacco association is behind this report we should at least be prudent when sourcing the data provided. Secondly, assuming that “systematically” means using a method and providing appropriate details on it, as well as not having biased the answer, we finally considered it as a non-systematic research, since just a few lines were devoted to explain the method used and on top of that the questionnaire is not provided.

Despite it could be a bogus research, we should admit that it has a clear purpose, which is clearly visible in the title, it is, explains what people think about some particular issue, in this case, public smoking. Hopefully, your research will have a so clear purpose too. Although instead of explaining you could prefer comparing, criticizing or analysing, among other purposes.

Moving on the next point, it is also crucial to know the different types of research because it is probably going to be one of your first choices. Apart from the different types we have according to the discipline you are involved in, for example, economic, sociology, management (this is yours), or political sciences; the most elemental difference is between Pure or basic and applied research.

A research under the title “How to increase effectiveness of small business“, basic or applied? What about “Apple´s Ipod sales have decreased 20% last year. What is the reason for this decrease?” There are many differences between both, but probably the most relevant is regarding its application. The basic one aims to produce new knowledge, regardless whether it is useful in a short term, while applied one usually aims solving problems of particular organizations. Coming back to our example, basic or applied? Great, you got it. But, wait a second, what is a organization. Ok, Apple is one, Toyota another one. Yes sure, Google too. But those are just one type of organization. What about a university, a school, cultural association, government, family? Yes, why not. Our class? Yes, although we have just met. In management world there is a tendency to consider organization as a company, but organization may be many things, it is just about a group of people sharing rules and roles. Here we have another important question for you research, which organization is your research about?

Coming back to the basic/applied point. It seems that most of you prefer applied. So you are probably one of those that wonder “what is theory (basic) research for”, “is it really useful” Before Edison  invented the bulb, he had likely been asked these questions too. Perhaps some friend of him could have suggested that “why do you want to invent a new way to illuminate our houses when we already have candles” He was actually right, but could you imaging lead our lesson without electric light? In other words, although basic research findings might not have an immediate application, it could become, in a long term, essential. Therefore, a research under the title “How to increase effectiveness of small business” might not be useful for your neighbourhood bakery, but it could definitively change this industry in the future.

However, such as many authors suggest, although there are important difference between basic and applied research, it doesn´t mean that they are in conflict. In other words, it is about a basic-applied continuum rather that a categorical. It means that in a scale from 1 to 10, where “1” means completely basic and “10” completely applied, your research project might lay on 5.

In 2001, Hodgkinson et al, wanted to go further and suggest taxonomy for considering the relevance of a research, resulting in four quadrants. When a research is relevant in terms of theory and methodology and at the same time it is relevant in a practical meaning (it is applied) it is called pragmatic sciences. In the contrary situation would be puerile science (see “for beginners”). When the research has high theoretical and methodological relevance but low practical relevance, it is considered as pedantic science (in Spanish, “pedante”, in Italian “pedante” and in Chinese 迂) while populist sciences present the opposite characteristics, low practical relevance and high theoretical relevance.

As bachelor students, which quadrant you belong to? Probably to puerile one, right? And struggling to be in populist. This is your challenge, isn´t it?

Look out! Many of the papers you will find will likely belong to pedantic quadrant, or at least those in established scientific journals, hence make a good selection of your reading and not overestimate its complexity, you could save long time (Watch out, the fact that many researches are pedantic doesn´t mean they are boring or useless, it just means that are made for very specific and specialized intellectual circles and that you lack of many concrete concepts to understand them)

Moving on to the third point of our second week lesson, there are three things that make management and business research (M&B research) different and that you should take into account for you project. First it is its tansdisciplinary character. What does it mean? Despite many authors put into consideration whether Management is a science or not, the true is that it usually takes knowledge from many other discipline which is, at the same time, an advantage, provided that this provide many insights. Thinking over your own research, don´t discard draw up other disciplines like economic or sociology when looking for information.

On the other hand, management research is usually much related to decision making. It is very often crucial for successful manager´s decisions. Although many managers still base their decisions on personal experience (Rousseau, 2006), the truth is that in a more and more complex society and organizations, research-based decision making turn out to be essential. And there are many successful cases which are proving it and encouraging other organizations to adopt this strategy. As the one that came out in the movie Moneyball that changed the rules of baseball management. See bellow the official movie trailer.

Last but not least, B&B research must have relatively high practical relevance, i.e., in a basic-applied continuum, it should lay closer to applied, which doesn´t mean that you can rid of the theory, which is actually an essential factor when researching.
Finally, we went also over the research process and, concretely, over research stages, which actually matches with the chapters of our textbook and hence with our next lessons. Here is the result of activity completed by you ranking the different stages. Taking for granted that you wish to do research (at least to pass this course), in the next lecture we will go over the second stage which deals with how to formulate and clarify your research topic. Until then you can start reading my personal blog post on how to find a dissertation topic.


Becker, H. S. (2007). Writing for social scientists: How to start and finish your thesis, book, or article University of Chicago Press.

Camino, J. R. (2011). Cómo escribir y publicar una tesis doctoral ESIC Editorial.

First class´s summary

Apart from revising the Research Methods goals for this semester (see previous post), as well as mentioning a number of general information and rules to bear in mind (See document “first lecture” in Moodle) and the book to be followed up; in the first lesson we got the opportunity to know each other by mean a personal introduction of ourselves (to see further details on professor, see here his public profile as well as his personal blog)

First of all, judging by the multicultural character of the class it is my belief that this semester will be very enriching for all of us. It is a pleasure to count with people from such countries as China, Italy and Spain.

After introductions, we already know that students are interested on such management fields as Human resources, accounting or marketing, among others; as well as the fact that most of you are still searching for your research project topic. Challenge to be achieved within the next months. (Have a look here to know more about fields of branches of Management, especially the apart referred to 20th century and 21th century.

Fishing, sleeping, sports, cinema and travelling, among others, are an example of your hobbies which far for being banal information indicate some of your merits and virtue. For instance, and such as some of you has suggested, fishing makes you more patient; actually very import virtue in the process of “fishing” information for your research. Sometimes to find relevant information is rather tough.

Bear in mind that the management field you are interested on as well as your personal interest or hobbies are actually notible aspects when choosing your research project topic (further information in my personal blog here)

On the other hand, although many of you make use of social networks for fun, you must take into account how important they have become throughout the last years, not only for career but also for research.

Finally, I am firmly convinced that after this semester you will develop a high quality research project, but take into account that just those of you who really show great commitment and hardworking will be able to reach the challenge of publishing a paper in a recognized scientific journal (as this one) This is your challenge.


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