A simple glance on the cartoon does not leave room for doubt. Whatever your perspective, whatever your research´s results. In the field of qualitative research there are several approaches. These are different in their theoretical assumptions, in the way we understand the object of study. There are three mainstreams: symbolic interactionism, ethnomethodology, dramaturgical perspective. They will explain in detail in following posts. Suffice to say here what their essence is:
1. Symbolic interactionism. How individuals interact with each other and within society by mean symbols. In other words, what such gestures as shaking hands or leaning ahead mean for us and for other cultures? (See further details here)
2. Ethnomethodology. How people make sense of their lives? The order and harmony of our lives depends on simple but very rooted behaviors. (See Harold Garfinkel)
3. Dramaturgical perspective. What sort of person is behind the role we play? Your professor, your boss, your employee? Are they as they seem to be? This perspective assumes that our role depends on the context and the people we are talking to. (See Erving Goffman)
References
Flick, U. (2009). An introduction to qualitative research. Sage Publications Limited
Related articles
- How to design a qualitative research? (researchmethodsgdansk.wordpress.com)
- Why qualitative research? (Case study and solution) (researchmethodsgdansk.wordpress.com)
- Challenges Conducting Qualitative Research (mydogismyhome.com)
Xaquín S. Pérez-Sindín López 
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