Examples of mobile qualitative research

In a previous post I did mention a mobile app for online qualitative research. See now a number of ways mobile qualitative can help you understand new and often tricky target markets, such as teenagers or time-pressure high flyers. It refers just to market research projects, but it could be applicable also to social, politic or economic research ones. The interest here is to see how mobile apps may reach certain social groups that via conventional methods would be difficult.

Source: Revelation Team, 02-11-2014. Retrieved from http://www.revelationglobal.com/blog/five-ways-mobile-qualitative-can-help-you-understand-new-target-markets/

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