Month: June 2014
Monday 8 September 2014; 10:00-15:00 BSA Meeting Room, London A workshop for early career researchers and PhD students run by Rachel Brooks and Paul Hodkinson, editors of Sociological Research Online Getting your work published is an essential part of academic life. This workshop, run by the editors of Sociological Research Online (SRO), will offer a friendly and […]
This video shows how a question-oriented focus group is conducted. Specifically, the focus group aims to test a sauce flip top. Hence, it is a good example of focus group for market research.
A focus group can be defined as a group interview centered on a specific topic and coordinated by one person, usually called moderator or facilitator. The aim of this research technique is generate primarily qualitative data, by observing and analyzing the interaction that occurs within the group. The earliest use of this method was in […]