Ecological modernization is an optimistic school of thought in the social sciences that argues that the economy benefits from moves towards environmentalism. It has gained increasing attention among scholars and policymakers in the last several decades internationally. It is an analytical approach as well as a policy strategy and environmental discourse (Hajer, 1995).
Hajer, M. A. (1995). The politics of environmental discourse: ecological modernization and the policy process (p. 40). Oxford: Clarendon Press.