How font impacts responses in online surveys, here some insights

Tim Harford, economist and author of the book ‘Messy: How To be Creative and Resilient in a Tidy-Minded World’ believes that ugly fonts like Comic Sans or Monotype Corsiva help you concentrate on what you are reading.

“When you get something in these fonts – it’s ugly, difficult to read, and it attracts your attention. When you have your attention, then you actually start trying to understand what it says,” he told Business Insider.

Harford referred to a study run by psychologists at Princeton University where school teacher’s handouts were reformatted in either easy to read or harder fonts.

“Those who got their handouts formatted in difficult, ugly fonts did better in their end of term exams across a variety of subjects.”

Produced and filmed by Claudia Romeo. Special thanks to Joe Daunt.

Paper structure for inductive approach based research

Most writers agree with Robson (2002) on the general structure to adopt for a project report that is the end product of your research, i.e.: abstract, introduction, literature review, method, results, discussion, conclusions, references, appendices. However, this suggested structure is not the only one and should not inhibit you from adopting something different. The structure outlined above fits the deductive approach particularly closely. It assumes that the literature was reviewed to establish the current state of knowledge on the topic and this informed the method adopted. Reporting the findings in a factual manner gives rise to a detailed consideration of what these findings mean to the specific piece of research that has been conducted and to the current state of knowledge on the topic. However, if your research is essentially inductive, it may be that you prefer to structure the report in a different way. You may prefer to tell your story (that is, to explain your conclusions) in the early part of the report. This may include a clear explanation of how this story relates to the existing literature on the topic. This could be followed by a detailed explanation of how you arrived at these conclusions (a combination of an explanation of method adopted and findings established). The precise structure you adopt is less important than the necessity for your reader to be absolutely clear about what you are saying and for you to meet the assessment criteria.

Phillips and Pugh (2005) note that these general sections can be sub-divided into one or more relevant chapters depending on the topic and the way in which you want to present your particular storyline. This is a vital point. Your structure should have a logical flow. Your readers should know the journey on which they are being taken, and should know at all times the point in the journey that has been reached. Above all, the structure you adopt should enable your reader, having read the report, to identify the storyline clearly.

Source: Saunders, M. N. (2011). Research methods for business students, 5/e. Pearson Education India.