Category Archives: Online qualitative research

How to create a ArcGIS Story map

Donald Trump discourse/language analysis

why blog your field work?

Great post! Another good reason to do so is that not only participants but also co-researchers and/or supervisor, know more about what you’re doing.


Over the last week I’ve posted every day about the ethnographic research I was doing at the Tate Summer School, research carried out with the Tate Schools and Teachers team. Why? Why did I interrupt my normal flow of writing about academic writing and research with a set of posts about my own research? Why was I blogging my research at all?

A lot of people tell me that they are worried about posting about research that is so clearly work in progress. But I want to convince you that there are some good reasons to do so, particularly if you’re doing qualitative work with real live people. And here’s a few of them:

(1) it’s a good record. Writing a blog post forces me to focus on providing a straightforward account of what went on each day. I have to choose the key points and write them succinctly. The…

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Understanding online purchase via QR

“Understand how people use the Internet and have a qualitative context to their actions and behaviours”. This video shows a very good example of the uses of online qualitative research by mean YouGov. Concretly, the video illustrates very well how we can get to deeply understand a regular online purchase journey.

El éxito de facebook y el uso de investigación cualitativa



Me ha gustado esta explicación de Zygmunt Bauman sobre el éxito de Facebook (en realidad de las redes sociales en general) recogida en esta entrevista:

El éxito del invento de Zuckerberg consiste en haber entendido necesidades humanas muy profundas, como la de no sentirse solo  nunca (siempre hay alguien en el planeta que puede ser “amigo” Tu) y vivir en un mundo virtual donde no hay dificultades ni riesgos (no hay discusiones, las rupturas son sencillas y pasan rápidamente al olvido, todo es infinitamente más soportable que en la vida real).

Y me ha gustado entre otras cosas porque sugiere cuál es una de las esencias de la investigación cualitativa, es decir, la capacidad de entender y explorar determinadas necesidades humanas que difícilmente son expresadas de forma abierta pero que permanecen semi-inconscientes en nuestro interior. Trasladado al mundo de la investigación social, el éxito de determinadas políticas sociales radica precisamente en la capacidad de entender las verdaderas necesidades humanas en la comunidad y que a menudo pasan desapercibidas.

Social Media in Social Research 2014 – 4th annual conference

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The SRA is pleased to announce the 4th annual conference on Social Media in Social Research. This one-day event at the British Library in central London will feature these presentations:

  • Uninformed consent and social media research.  Dan Nunan, Henley Business School. In social media research, is informed consent possible without limiting access to the most valuable data? Do we rely on a set of ethical norms that are outdated in the internet era, and are there alternative and more effective approaches to consent?
  • Using social network analysis for social media in social research.  Dhiraj Murthy, Goldsmiths, University of London. This presentation will explore the use of mixed-method Social Network Analysis (SNA) to interpret social media in social research contexts. Methods of visualization will be discussed using Twitter and other social media data.
  • The Collaborative Online Social Media ObServatory: a progress report.  Rob Procter, University of Warwick. Rob will outline the main features of the Collaborative Online Social Media ObServatory (COSMOS) and demonstrate their application through examples of current research by the COSMOS team. He will also give a brief overview of development plans.
  • The ESRC’s social media agenda.  Samantha McGregor, ESRC. This presentation will outline the ESRC’s current thinking and future plans for social media data and research. This will also be an interactive session, with delegates encouraged to ask questions and discuss future priorities.
  • A social media case study – Facebook and Scottish independence.  Preriit Souda and Alastair Graham, TNS BMRB. An analysis and graphical representation of the thousands of conversations and influencers of the two campaigns in the Scottish Independence debate, together with results of opinion polling on voting intentions and attitudes, relating these to the Facebook analysis.
  • The social media challenge within the Food Standards Agency.Dr Joanna Disson and James Baker, FSA. The FSA’s communications and social science teams  are working together on the opportunities presented by social media. Where does communication end and research begin? When does ‘insight’ become ‘data’ and are the right skills in place to enter this new territory?
  • Analysing digital activism: The use of multi-layered digital ethnography in the social sciences.  Suay Ozkula, University of Kent. A case study of digital activism based on research with Amnesty International, using online and offline ethnographic observation, and short-term and long-term social media monitoring, as well as interviews with Amnesty staff and online participants.

Panel discussion: The future of social media research

Date: May 1, 2014

Start Time: 10:30 am

End Time: 4:30 pm

Price: £105.00

Further details:

Examples of mobile qualitative research

In a previous post I did mention a mobile app for online qualitative research. See now a number of ways mobile qualitative can help you understand new and often tricky target markets, such as teenagers or time-pressure high flyers. It refers just to market research projects, but it could be applicable also to social, politic or economic research ones. The interest here is to see how mobile apps may reach certain social groups that via conventional methods would be difficult.

Source: Revelation Team, 02-11-2014. Retrieved from

Mobile apps for online qualitative research

Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.