Tag Archives: online research

Examples of mobile qualitative research

In a previous post I did mention a mobile app for online qualitative research. See now a number of ways mobile qualitative can help you understand new and often tricky target markets, such as teenagers or time-pressure high flyers. It refers just to market research projects, but it could be applicable also to social, politic or economic research ones. The interest here is to see how mobile apps may reach certain social groups that via conventional methods would be difficult.

Source: Revelation Team, 02-11-2014. Retrieved from http://www.revelationglobal.com/blog/five-ways-mobile-qualitative-can-help-you-understand-new-target-markets/


Mobile apps for online qualitative research

Today I stumbled across this innovative application for online qualitative research. It powers a range of ‘conversation & observation’ activities such one to ones, auto ethnography and group discussions, among others. The application is run by Liveminds and offers a demo request.